Hi! I'm Tally Hershko.
Product & Market Strategy Leader, MedTech
In a nutshell, I am a mechanical engineer and dynamic product and project management leader with 20+ years in medical devices, healthcare, and MedTech industries, specializing in strategic growth, market analysis, and cross-functional collaboration to launch impactful products that meet regulatory standards and drive market adoption.
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I’m based in the Netherlands, near Amsterdam, and work with clients both locally and globally to bring impactful products to life.
Welcome to my website!
This site is a place where innovation meets purpose, especially within healthcare and medical devices, where products are crafted with care, and where your vision becomes a tangible reality.
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I believe that products aren’t just things we bring to life—they’re ideas that have the power to transform industries, solve real-world problems, and make people’s lives better. Whether it’s guiding a startup through its first launch or helping an established company fine-tune its strategy, I’m passionate about creating products that truly resonate.
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With a BSc. in Mechanical Engineering and with more than 20 years in medical devices, healthcare, and MedTech, spanning product management, strategy, engineering, and branding across global product management,
I understand that a successful product journey isn’t just about the end result. It’s about the people, the teamwork, and the dedication to making every detail count.
I work closely with my clients, not just as a consultant, but as a partner, helping them navigate every stage of the process with creativity, precision, and a bit of joy along the way.
What I Specialize In
Product Strategy & Development
Go-To -Market Strategy
Market Research & Positioning
Stakeholder Management
Cross-Functional Leadership
Key Accomplishements
$30M Annual revenue from product launch
$1.6B Strategic acquisition
20% increase in market share
“Tally is the embodiment of professionalism. She is not only a talented manager and marketeer, but also a loyal team player - an asset to every organization. Tally has a mature, calm and strategic mind, along with a positive get-it-done attitude - a winning combination. Maybe most importantly, she elevates the performance of everyone around her. I would definitely want her on my team, regardless of the mission.”
-Issar Yazbin, CPO
"Tally is a bright, detail-oriented Product Manager who worked tirelessly to ensure that customer needs were met in the development of a novel insulin pump for diabetes. I worked with her at Medingo and Roche and found her always to be upbeat and a team player as she constantly searched for ways to make a very complex device easy to use. She is someone you can count on to deliver. I would recommend her without reservation.”
-Kim Stebbings, Healthcare Startup Strategy Advisor
"Tally is a professional, knowledgeable and experienced medical device consultant.
Tally is very dedicated to her work and dedicated to make sure the job is done on the best side, and always in a positive way. I highly recommend hiring her services!”
–Lili Barad, VP Clinical and Regulatory Affairs
“I was lucky to work with Tally on a project and enjoy her consultancy and advice on strategic processes. She is thorough, creative, enthusiastic, smart and very pleasant to work with!”
-Dana Barocas, Business Development and Strategy Executive
My Services
Full or Part Time Product Manager:
I manage the entire product lifecycle (with expertise in medical device and healthcare products), from ideation to development, launch, and beyond, ensuring seamless transition, immediate support, sustainable growth and customer satisfaction.
Zero to One Product Launches:
Let’s work together to define your product vision and create clear, actionable roadmaps that align with business goals and market demands. Let’s get your product out the door!
Teach Coaching and Guidance:
Tailored coaching and mentorship to help your team excel in product management practices. Through hands-on guidance, I empower cross-functional teams to embrace best practices in product strategy, agile processes, and project management.
Why Work With Me
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Proven Track Record: With over $200M+ in acquisitions and $30M+ in annual revenues generated, my strategies have consistently delivered results.
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Cross-Industry Experience: I’ve successfully guided products across various sectors, including MedTech, robotics, and healthcare product development, giving me the versatility to adapt to any industry.
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End-to-End Product Management: I’m involved at every stage of product development, from idea to launch, ensuring cohesive execution and alignment with company goals.
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Client-Centric Approach: I tailor my services to each client’s unique needs, ensuring personalized solutions and long-term partnerships.
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Collaborative Leadership: My leadership style fosters team collaboration, innovation, and clear communication to achieve collective success
But most importantly:
Beyond experience and expertise, I bring positive energy, dedication, and a collaborative spirit to every project. I’m committed to fostering an enjoyable and productive work environment, making me not only a hard-working partner but also someone people genuinely enjoy working with.
Successful Projects
$30M Revenue with Global MedTech Product Launch: I led the full lifecycle process for a cutting-edge medical device, resulting in $30M in annual revenue
$200M Acquisition with Flagship Robotic Guidance System: From concept to market, I led the product launch, culminating in a successful $200M acquisition.
Business Plans and Investor Presentations for Startups: My comprehensive market research and strategic planning helped secure funding for a MedTech startup, providing a clear roadmap for future success.